E4 Target Auidience and brand values

A target audience is a certain group of people that are “targeted” and are persuaded into buying a product or watching a specific movie or show. Within the target market, at which a product or the marketing message of a product is aimed There two types of target audiences:

- Primary target audience is the main consumer of the product.

- Secondary target audience could be anyone because the product is bought by someone and given to someone else.

The Target audience for E4 ranges between teens and young adults so from about 15-20. E4 is well-known so its brand value is high. This is because there are a lot of youths that watch E4 because of its young teen content. Having a high brand value increases the brands financial gains.
E4's eccentric and witty persona make it a popular entertainment destination. E4 is watched by more than 8 million people each month with a vast majority of it's audience being the youth.
It has a young viewing profile with 52% of it's viewers aged from 16-34.

E4 broadcasts 'The 100' which is about 100 people being sent to earth in order to find out if its survivable.
This program is aimed to the be viewed by young people. I believe this to be true because in the show the main characters are teenagers and the words boy/girl-friend are used as people dating relate to mostly teenagers and young adults. The fact that this show has been broadcasted by E4 also shows that it's for teenagers.
Another program that it shown on E4 is 'Youngers' which is a program about teenagers who get involved in varies things that most teens go through themselves. They get involved in things like fights, relationship problems, career options, parties and many other things.